ANUP KUMAR
Senior (UI/UX) Designer
Senior product designer with 15+ years designing web, mobile, and enterprise application experiences, now focused on AI-driven healthcare products. At Florida Blue, launched products that delivered $60M+ in measured savings and an AI-IVR that cut call volume by 68% for 4.7M+ members—built Figma design systems, component libraries, and prototypes grounded in user research, usability testing, and WCAG accessibility, and partnered closely with VPs, engineers, and business stakeholders.
Design:
Product Design · AI/Conversational AI Experiences · Design Systems · Component Libraries · Interaction Design · UI Design · Prototyping · Wire-framing · User Flows/Journeys
Research:
User Research · Usability Testing · User Stories & Scenarios · Accessibility (WCAG)
Tools:
Figma (Design, Make, Motion, Agent) · Adobe XD · Sketch · Photoshop · Illustrator · Lucidchart · Premiere Pro
Blue Cross Blue Shield of Florida (Florida Blue) | Senior UX Designer
Apr.2019 – Present- • Launched Diagnosis Alliance, clarifying diagnostic and coverage status for diabetes care, delivering $60M+ in measured savings.
- • Designed and launched a conversational AI IVR for 4.7M+ members, cutting call volume 68% and resolving issues 6x faster.
- • Launched myJourni, connecting underserved mothers with AI-informed community and clinical support, exceeding its $5.8M savings goal.
- • Launched Customer 365, letting Florida Blue members point at problems instead of describing them; projected $4M–$5M annual savings.
- • Designed Deep Scan OCR and AI enrollment automation with dual-layer verification; pilot cut processing time 80% before launch.
- • Developed design system components and libraries in Figma supporting a full suite of member data-driven flows.
- • Translated business requirements into user stories, scenarios, user flows and functional high-fidelity prototypes.
DexYP.com | UI/UX Designer
Nov.2017 – Apr.2019- • Designed 200+ Clients websites, standalone mobile apps, UI assets and infographics under tight deadlines.
- • Visualized product flows through infographics, helping the team identify usability gaps in proposed designs.
- • Applied WCAG 2.0 accessibility guidelines to web and mobile application designs.
- • Partnered with information architects, developers, marketing managers and copyeditors to plan and execute new designs.
YP.com | Sr. Website Consultant
Mar.2016 – Oct.2017- • Provided design consultations to advertisers as part of YP.com's escalation team.
- • Coached advertisers on DIY page design and SEO, translating technical concepts for non-designers.
- • Adopted responsive design methodology and new internal systems to support advertiser websites.
Zcodia Technology | Lead UI/UX Designer
Oct.2014 – Feb.2016- • Led UI/UX for web, mobile, and enterprise applications, from user stories and wireframes to high-fidelity mockups.
- • Managed an 18-person offshore design team, delivering user-centered designs across web and mobile products.
- • Trained visual designers and Android/iOS developers in the UX process and user-centered design practices.
InterContinental Hotels Group (IHG) | UI/UX Designer
Sep.2013 – Oct.2014- • Designed IHG's Hotel Solutions Application for internal sales teams, with a Winning Toolkit, metrics dashboard and guided tour.
- • Designed in-house microsite, mobile apps and web applications for IHG's Global Technology Group.
- • Managed UI/UX patterns and components from concept through business approval, keeping designs consistent across products.
- • Oversaw offshore team delivery, keeping projects on milestone and within budget.
Yellowpages | Web Designer
Jul.2012 – Sep.2013- • Designed and built 600+ RealPages websites and mobile sites for premium advertisers using HTML5, CSS3, JavaScript and jQuery.
- • Conducted comparative analysis and built user scenarios, sitemaps, wireframes and prototypes to structure information hierarchy.
- • Optimized premium client sites for search engines (SEO).
• AT&T, Interactive Designer: Redesigned the retail web presence and built premium advertiser websites.
• MindQuake Creative, Art Director: Delivered user-centered websites, branding and interactive presentations for agency clients.
• SunTrust Bank, Senior Interactive Designer: Created interactive demos and wireframes for Private Wealth Management campaigns.
• Sanmina-SCI, Senior Graphics Designer: Built an in-house creative team and led rebranding after the SCI merger.
• Netpace Inc, Graphics Designer: Led corporate rebranding; named Star Employee of the Month multiple times.
• Peripheral Connections, Multimedia Specialist: Built computer-based tutorials for BMC Software and Singapore Airlines.
- • Bachelor of Science, Mathematics
- • Advanced Imaging & Multimedia Program
- • Diploma in Computer Programming and Applications